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You’ve got your socioeconomic factors plus race and culture and politics and religion multiplied by what sorts of relationships you had with your parents and siblings growing up.
But is there a part of the equation that is purely biological?
And on account of costs, no one has yet screened entire genomes, to see if the “opposites attract” maxim applies beyond this one little area of one little chromosome.
When I asked co-founder and CEO Asma Mirza which pheromones those genes were connected to, she demurred.
Scientists at Memorial Sloan Kettering found that male mice tended to choose female partners with the most dissimilar MHC genes, which the researchers guessed were detected through scent.
The leap to the T-shirt tests, then, was that since humans also chose partners with greater MHC gene variety, they must also be using smell, even if unconsciously.
The company will combine that information with personality traits and interests gleaned from your profile to populate your app with a carousel of genetically and socially optimized potential mates in your area.
To discourage mindless swiping, each match shows up as a blurred photo with a score of your compatibility, between 0 and 100.